Description
Product Details
Wella Pro+ Perform Straightening Cream & Neutraliser
Available Variants:
- Wella Creatine+ Straight (N) – Natural Hair – 200ml.
- Wella Creatine+ Straight (C) – Coloured Hair – 200ml.
- Wella Creatine+ Straight (S) – Sensitised Hair – 200ml.
- Wella Straighten It Neutraliser – 1000ml.
Wella Pro+ Perform Straightening Cream is a professional chemical straightening system designed to transform suitable wavy, curly or textured hair into a smoother, straighter and more manageable result. With dedicated formulations for natural, coloured and sensitised hair, the system allows professional stylists to select the appropriate product according to the client’s hair type, condition and chemical history.
The Creatine+ Straight (N) formulation is designed for suitable natural hair, Creatine+ Straight (C) is formulated for suitable coloured hair, while Creatine+ Straight (S) is designed for suitable sensitised hair. Following the straightening process, Wella Straighten It Neutraliser is used as part of the professional service to neutralise the hair and help establish the newly straightened structure.
Designed exclusively for professional salon use, the system provides hairdressers with the flexibility to create controlled, long-lasting straightening results while tailoring the service to individual hair requirements.
Wella Creatine+ Straight (N) – Natural Hair
Size: 200ml
Wella Creatine+ Straight (N) is a professional straightening cream designed for suitable natural hair. The formulation helps restructure waves, curls and texture to create a smoother and straighter result while providing professional stylists with controlled application and performance.
Wella Creatine+ Straight (C) – Coloured Hair
Size: 200ml
Wella Creatine+ Straight (C) is formulated specifically for suitable coloured hair. It provides professional straightening performance while taking into consideration the different requirements of hair that has previously undergone a colour service.
Wella Creatine+ Straight (S) – Sensitised Hair
Size: 200ml
Wella Creatine+ Straight (S) is a professional straightening cream designed specifically for suitable sensitised hair. The formulation provides professional stylists with an option tailored to hair requiring additional consideration due to its existing condition, porosity, elasticity or previous chemical services.
Because sensitised hair can vary considerably in condition, a thorough professional assessment is essential before application to confirm that the hair is suitable for a chemical straightening service.
Wella Straighten It Neutraliser
Size: 1000ml
Wella Straighten It Neutraliser is designed for use as part of the professional straightening process. Following application and removal of the appropriate straightening cream, the neutraliser helps complete the chemical restructuring process and establish the hair in its newly straightened form.
Key Features
- Professional chemical hair straightening system.
- Designed for long-lasting straightening results.
- Helps transform suitable wavy, curly and textured hair.
- Creates a smoother and straighter-looking finish.
- Helps improve manageability and control.
- Separate formulations available for natural, coloured and sensitised hair.
- Creatine+ Straight (N) is designed for suitable natural hair.
- Creatine+ Straight (C) is designed for suitable coloured hair.
- Creatine+ Straight (S) is designed for suitable sensitised hair.
- Straightening creams available in 200ml sizes.
- Professional neutraliser available in a 1000ml size.
- Designed for professional salon application.
Benefits
- Creates smoother, straighter and more manageable hair.
- Provides professional long-lasting texture transformation.
- Helps reduce the appearance of unwanted waves and curls.
- Allows the straightening formulation to be selected according to hair type and condition.
- Provides a dedicated option for natural hair.
- Provides a dedicated option for coloured hair.
- Provides a dedicated option for sensitised hair.
- Supports controlled professional straightening services.
- Neutraliser completes the professional restructuring process.
- Suitable for personalised professional straightening services.
Specifications
- Brand: Wella Professionals.
- Range: Creatine+ Straight / Straighten It.
- Product Type: Professional Hair Straightening System.
- Creatine+ Straight (N): Natural Hair – 200ml.
- Creatine+ Straight (C): Coloured Hair – 200ml.
- Creatine+ Straight (S): Sensitised Hair – 200ml.
- Straighten It Neutraliser: 1000ml.
- Application: Professional chemical hair straightening.
- Result: Smoother, straighter and more manageable hair.
- Suitable for professional salon use.
Ideal For
- Professional hairdressers and stylists.
- Permanent hair straightening services.
- Suitable natural hair.
- Suitable coloured hair.
- Suitable sensitised hair.
- Wavy hair.
- Curly hair.
- Textured hair.
- Reducing unwanted curl and wave.
- Creating smoother and straighter styles.
- Improving manageability and control.
- Professional salon texture transformation services.
Why Choose Wella Professional Straightening?
- Professional straightening performance from Wella Professionals.
- Dedicated formulations for different hair types and conditions.
- Natural hair formulation available.
- Coloured hair formulation available.
- Sensitised hair formulation available.
- Helps create smooth and long-lasting straightening results.
- Provides professional stylists with controlled application.
- Helps improve hair manageability.
- Professional neutraliser available to complete the service.
- Suitable for personalised salon straightening services.
- Trusted Wella Professionals quality.
Directions for Use
- Carry out a thorough professional consultation and assess the client’s hair and scalp before beginning the straightening service.
- Assess the hair’s condition, texture, porosity, elasticity and previous chemical history.
- Select the appropriate straightening cream for the client’s hair type and condition: (N) for suitable natural hair, (C) for suitable coloured hair or (S) for suitable sensitised hair.
- Follow all preliminary testing and preparation requirements specified in Wella Professionals’ current technical instructions.
- Wear suitable disposable gloves throughout preparation, application and processing.
- Apply the selected straightening cream carefully and evenly according to the manufacturer’s professional instructions.
- Allow the product to process for the recommended time, monitoring the hair carefully throughout the service.
- Rinse the straightening cream thoroughly according to the manufacturer’s instructions.
- Apply Wella Straighten It Neutraliser as directed to complete the professional straightening process.
- Complete the neutralisation, rinsing and finishing procedure according to Wella Professionals’ current technical guidelines.
Safety Information
- For professional use only.
- Read and follow the manufacturer’s instructions carefully.
- Professional chemical straightening products require careful handling and accurate hair assessment.
- Wear suitable disposable gloves during preparation, application and processing.
- Avoid contact with eyes.
- If the product comes into contact with the eyes, rinse immediately and thoroughly with water and follow the manufacturer’s safety advice.
- Do not use on a sensitive, irritated or damaged scalp.
- Assess the hair’s condition and previous chemical history before application.
- Pay particular attention to porosity and elasticity when assessing sensitised hair.
- Use only the straightening formulation appropriate for the client’s hair type and condition.
- Do not use on hair that is unsuitable for chemical straightening.
- Do not exceed the manufacturer’s recommended processing time.
- Keep out of reach of children.
Top Tip: Correct product selection is essential for professional straightening results. Choose Creatine+ Straight (N) for suitable natural hair, Creatine+ Straight (C) for suitable coloured hair or Creatine+ Straight (S) for suitable sensitised hair, then complete the service with the appropriate Wella neutralising process. Always assess the client’s hair condition, porosity, elasticity and chemical history and follow Wella Professionals’ current technical guidelines.
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