Description
Product Details
IT&LY Oh My Blonde! Iconic Blonde Bleach
Product Description
IT&LY Oh My Blonde! Iconic Blonde Bleach is a high-performance professional micro-granular blue lightening powder capable of providing up to 9 levels of lift.
Designed for advanced blonding and decolourising services, the blue formula offers neutralising action during the lightening process, helping reduce the appearance of unwanted warm and brassy tones for cleaner blonde results.
Integrated &-Plex bond-preserving technology helps protect the hair’s internal bonds during lightening, removing the need to add a separate bond builder to the mixture.
The professional formula combines maleic acid with seven precious oils and plant butters to care for the hair throughout the lifting process, helping leave it feeling silky and looking healthy and radiant.
Available Size
500g Bag
Key Benefits
- Professional micro-granular blue lightening powder.
- Provides up to 9 levels of lift.
- Blue pigments help neutralise unwanted warm and brassy tones.
- Integrated &-Plex bond-preserving technology.
- Helps protect the hair’s internal bonds during lightening.
- No separate bond-building additive is required.
- Enriched with seven precious oils and plant butters.
- Contains maleic acid to support the hair during lightening.
- Helps leave the hair feeling silky and looking radiant.
- Suitable for advanced professional blonding techniques.
- Economical 500g salon bag.
&-Plex Bond-Preserving Technology
- Integrated directly into the lightening formula.
- Helps protect the hair’s bonds during the lifting process.
- Supports the structural integrity of the hair during professional lightening.
- Eliminates the need to add a separate bond builder to the bleach mixture.
- Works alongside maleic acid, precious oils and plant butters.
Hair-Care Formula
- Combines seven precious oils and plant butters.
- Formulated with maleic acid.
- Supports the condition of the hair during decolourising.
- Helps leave the hair feeling soft and silky.
- Promotes healthy-looking shine after lightening.
Recommended Developer
- Use with the appropriate compatible IT&LY professional developer.
- Select the developer strength according to the chosen technique, starting depth, condition of the hair and desired level of lift.
- Always use the lowest developer strength capable of achieving the required result.
- Follow the mixing ratio and developer-strength guidance printed on the product packaging.
Suitable Techniques
- Full-head lightening.
- Foil highlights.
- Freehand lightening.
- Balayage techniques.
- Regrowth applications.
- Creative and corrective blonding services.
- Advanced professional decolourising techniques.
How to Use
- Assess the hair’s condition, starting depth and colour history before beginning the service.
- Wear suitable protective gloves and prepare the mixture in a non-metallic bowl.
- Mix the required amount of Iconic Blonde Bleach with the appropriate compatible IT&LY developer.
- Follow the mixing ratio specified by the manufacturer.
- Blend thoroughly until a smooth and uniform consistency is achieved.
- Apply carefully using the appropriate professional lightening technique.
- For regrowth applications, apply only to the new growth and avoid overlapping previously lightened hair.
- Monitor the lifting process regularly throughout development.
- Once the required level of lift has been achieved, rinse thoroughly and shampoo using a suitable professional product.
Development Time
- Development time will vary according to the starting depth, hair condition, developer strength and desired result.
- Check the hair frequently throughout the lightening process.
- Do not exceed the maximum development time stated on the product packaging.
- Discontinue processing immediately if the hair or scalp shows signs of an adverse reaction.
Important Information
- For professional use only.
- Always follow the manufacturer’s instructions supplied with the product.
- Wear suitable protective gloves during preparation, application and rinsing.
- Use only with a compatible professional developer.
- Do not add a separate bond builder unless specifically directed by the manufacturer.
- Do not use metal bowls or utensils.
- Carry out a strand test before the full application.
- Do not use on hair that is excessively damaged or unsuitable for lightening.
- Do not apply to an irritated, sensitive or damaged scalp.
- Avoid overlapping previously lightened or compromised hair.
- Avoid contact with the eyes and skin.
- Rinse immediately with plenty of water if contact with the eyes occurs.
- Do not use for lightening eyelashes or eyebrows.
- Keep out of reach of children.
Why You’ll Love It
- Powerful professional formula capable of lifting up to 9 levels.
- Blue pigments help control unwanted warmth during lightening.
- Integrated &-Plex technology supports the hair’s bonds.
- No separate bond-building additive is required.
- Seven precious oils and plant butters provide added hair care.
- Maleic acid supports the hair throughout the lifting process.
- Helps create clean, bright and radiant blonde results.
- Professional 500g size is ideal for busy salons.
Top Tip: Select the lowest suitable developer strength for the required lift and always follow the manufacturer’s recommended mixing ratio. Apply sufficient product for even saturation, avoid overlapping previously lightened areas and monitor the hair frequently throughout development.
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