L’ORÉAL SERIE EXPERT SILVER SHAMPOO

Description

Product Details

L’Oréal Professionnel Serie Expert Silver Shampoo

Available Sizes: 300ml & 1500ml

L’Oréal Professionnel Serie Expert Silver Shampoo is a professional purple toning shampoo specially formulated for natural grey, white and light blonde hair. Its advanced neutralising formula, enriched with Magnesium and anti-yellowing agents, helps eliminate unwanted brassy and yellow tones whilst gently cleansing the hair for a brighter, cooler and more radiant finish.

This professional toning shampoo helps maintain beautiful silver, grey and blonde shades by enhancing cool tones whilst nourishing and protecting the hair fibre. The result is hair that looks brighter, shinier and healthier after every wash.

Advanced Neutralising Technology

The deep purple formula works by neutralising unwanted yellow and brassy tones that naturally develop in grey, white and blonde hair. Enriched with Magnesium, it helps protect and nourish the hair fibre whilst enhancing colour brilliance and shine.

Key Features

• Professional purple toning shampoo.
• Available in 300ml and 1500ml.
• Suitable for grey, white and light blonde hair.
• Neutralises unwanted yellow and brassy tones.
• Enriched with Magnesium and anti-yellowing agents.
• Gently cleanses whilst maintaining cool tones.
• Helps nourish and protect the hair fibre.
• Suitable for professional salon and home use.

Benefits

• Enhances cool silver, grey and blonde tones.
• Helps neutralise unwanted brassiness.
• Leaves hair brighter and more luminous.
• Improves shine and colour vibrancy.
• Helps keep hair feeling soft and manageable.
• Maintains a fresh, salon-quality finish between colour services.

Specifications

• Product: L’Oréal Professionnel Serie Expert Silver Shampoo.
• Available Sizes: 300ml & 1500ml.
• Hair Type: Natural grey, white and light blonde hair.
• Technology: Purple pigments with Magnesium and anti-yellowing agents.
• Use: Colour-toning cleansing shampoo.
• Suitable for professional salon and retail use.

Ideal For

• Natural grey hair.
• White hair.
• Light blonde hair.
• Hair with unwanted yellow or brassy tones.
• Maintaining cool blonde and silver shades.
• Professional salon and home toning routines.

Why Choose L’Oréal Professionnel Serie Expert Silver Shampoo?

• Professional purple shampoo trusted by salons worldwide.
• Neutralises unwanted yellow and brassy tones.
• Helps maintain bright, cool silver and blonde shades.
• Nourishes and protects the hair whilst cleansing.
• Leaves hair looking shinier, healthier and more radiant.
• Professional colour care from L’Oréal Professionnel.

Sustainability

• Serie Expert bottles are manufactured using up to 100% recycled plastic.
• Helps reduce the use of virgin plastic.
• Produced using CO₂-neutral manufacturing processes.
• Manufactured primarily in European production facilities.
• Industrial water recycling systems help reduce environmental impact.

Directions for Use:

1. Apply evenly to wet hair.
2. Massage gently until a rich lather forms.
3. Leave on for 1 to 3 minutes, depending on the level of toning required.
4. Rinse thoroughly.
5. Repeat if required.
6. Follow with a suitable L’Oréal Professionnel conditioner or mask for optimum results.

Top Tip: Use once or twice a week to maintain cool blonde, silver or white tones. Adjust the leave-in time according to the amount of neutralisation required, and alternate with your regular shampoo to avoid over-toning.