Description
Product Details
ASP ELIXIR Permanent Hair Colour
Size: 100ml
ASP ELIXIR Permanent Hair Colour represents the next generation of professional permanent hair colour, combining advanced colour science with luxurious hair care. Formulated with over 90% naturally derived ingredients sourced from sustainable and renewable origins, ELIXIR delivers exceptional colour performance, outstanding grey coverage and long-lasting, vibrant results while maintaining the health and condition of the hair.
Powered by innovative GPS-Technology™, colour pigments are directed precisely to the optimum location within the hair cortex, ensuring superior colour accuracy, maximum grey coverage and outstanding colour longevity. Enhanced with Anti-Fade Technology and UV filters, ELIXIR helps protect colour from fading, keeping every shade rich, vibrant and true for longer.
The ultra-low ammonia formula contains as little as 0.2% ammonia when mixed with ASP Crème Developer, providing optimum scalp comfort while delivering professional permanent colour results. Enriched with Shea Butter and Argan Oil, the sulphate-free conditioning crème helps nourish, strengthen and protect the hair throughout the colouring process, leaving it beautifully soft, smooth and radiant.
Key Features
- Professional permanent hair colour crème.
- 100ml tube.
- Over 90% naturally derived ingredients.
- Vegan-friendly formula.
- Advanced GPS-Technology™ for precise colour placement.
- Exceptional grey and white hair coverage.
- Long-lasting, vibrant colour performance.
- Anti-Fade Technology with UV protection.
- Ultra-low ammonia formula – as little as 0.2% ammonia when mixed with ASP Crème Developer.
- Enriched with Shea Butter and Argan Oil.
- Sulphate-free conditioning base.
- Leaves hair feeling soft, smooth and radiant.
- Sustainable and fully recyclable packaging.
- Tubes made from 95% post-consumer recycled material.
- Cartons made from fully biodegradable cardboard.
Benefits
- Delivers rich, permanent colour with exceptional longevity.
- Provides outstanding grey and white hair coverage.
- Maintains excellent hair condition throughout the colouring process.
- Helps protect colour against fading caused by UV exposure.
- Promotes brilliant shine and silky softness.
- Offers enhanced scalp comfort thanks to its ultra-low ammonia formula.
- Supports environmentally conscious salon practices through sustainable packaging.
ELIXIR Colour Collection
- Regular Core Shades
- Intensives
- High Lift Shades
- Gothic Greys
- b:RED Collection
- b:BROWN Collection
Directions for Use
- Mix ASP ELIXIR Permanent Hair Colour with the appropriate ASP Crème Developer following the recommended mixing ratio.
- Apply evenly to dry, unwashed hair using the appropriate colouring technique.
- Process according to the ASP technical guidelines.
- Rinse thoroughly until the water runs clear.
- Shampoo and condition using suitable ASP aftercare products.
Ideal For
- Professional salon colouring services.
- Permanent hair colouring.
- Grey and white hair coverage.
- Natural-looking, long-lasting colour results.
- Clients seeking vibrant colour with exceptional shine and condition.
Why Choose ASP ELIXIR Permanent Hair Colour?
- Combines advanced colour technology with luxurious hair care.
- GPS-Technology™ ensures precise pigment placement and outstanding colour accuracy.
- Anti-Fade Technology helps keep colour vibrant for longer.
- Ultra-low ammonia formula provides enhanced client comfort.
- Shea Butter and Argan Oil help nourish and protect the hair throughout the colouring service.
- Over 90% naturally derived ingredients with sustainable packaging.
- Vegan-friendly, professional-quality formula trusted by salons worldwide.
Please Note: During the transition to the ELIXIR branding, you may receive either ASP Infiniti or ASP ELIXIR packaging. The professional formula, shades and performance remain exactly the same.
Top Tip: For optimum colour performance and exceptional hair condition, always use ASP ELIXIR Permanent Hair Colour with the recommended ASP Crème Developer and complete the service with ASP colour care products to maximise colour longevity and shine.











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