Description
Product Details
ASP PureTone Colour
Size: 100ml
ASP PureTone Colour is an innovative professional non-lifting permanent and tone-on-tone colour system designed to deliver exceptional colour performance while providing maximum care for the hair. Combining advanced colour technology with luxurious conditioning ingredients, PureTone creates vibrant, long-lasting colour with outstanding shine and exceptional hair condition.
The collection features 35 intermixable permanent shades and 10 tone-on-tone toners, offering complete creative flexibility for bespoke colour formulations, subtle tonal enhancements and permanent colouring services.
Powered by advanced GPS-Technology™, the unique dual-action formula precisely directs colour to the optimum location within the hair. During tone-on-tone services, pigments are deposited just inside the cortex for beautiful tonal enhancement, whilst permanent colouring services benefit from deeper penetration into the hair shaft for rich, vibrant and long-lasting colour.
Enriched with Shea Butter and Argan Oil, the exclusive Ultra-Shine Formula delivers a gentle yet highly effective colour deposit while helping to maintain the hair’s natural softness, strength and brilliant shine.
Key Features
- Professional non-lifting permanent and tone-on-tone hair colour.
- 100ml tube.
- 35 intermixable permanent shades.
- 10 tone-on-tone toner shades.
- Advanced GPS-Technology™ for precise colour placement.
- Ultra-Shine Formula for exceptional shine and colour vibrancy.
- Enriched with Shea Butter and Argan Oil.
- Gentle, highly effective colour deposit.
- More than 90% naturally derived ingredients.
- 100% vegan formula.
- Ammonia-free.
- Zero Damage Technology.
Free From
- Silicones.
- Sulphates.
- Mineral Oils.
- Alcohol.
- Parabens.
- Waxes.
Benefits
- Creates vibrant, long-lasting permanent colour.
- Ideal for subtle tonal enhancements and glossing services.
- Leaves hair feeling soft, healthy and beautifully conditioned.
- Exceptional shine with every colouring service.
- Gentle ammonia-free formula suitable for regular colouring.
- Provides complete creative flexibility with intermixable shades.
- Helps maintain the hair’s natural integrity throughout the colouring process.
PureTone Colour Collection
- 35 Intermixable Permanent Shades.
- 10 Tone-on-Tone Toners.
- Suitable for bespoke colour creation and colour refreshing services.
Directions for Use
- Mix ASP PureTone Colour with the recommended ASP PureTone Activator according to ASP technical guidelines.
- Apply evenly using the appropriate professional colouring technique.
- Allow to process for the recommended development time.
- Rinse thoroughly until the water runs clear.
- Shampoo and condition using suitable ASP colour care products.
Ideal For
- Professional salon colouring services.
- Permanent colour applications.
- Tone-on-tone colour enhancement.
- Colour refreshing and glossing services.
- Clients seeking ammonia-free professional hair colour.
Why Choose ASP PureTone Colour?
- Innovative dual-action colour system for permanent and tone-on-tone services.
- GPS-Technology™ ensures precise pigment placement for exceptional results.
- Ultra-Shine Formula leaves hair looking healthy, glossy and vibrant.
- Enriched with Shea Butter and Argan Oil to help nourish and protect the hair.
- More than 90% naturally derived ingredients with a 100% vegan formula.
- Ammonia-free with Zero Damage Technology for professional colour with exceptional care.
Top Tip: For maximum shine and colour longevity, always use ASP PureTone Colour with the recommended ASP PureTone Activator. The intermixable shade collection allows you to create unlimited bespoke formulations tailored to every client’s individual colour requirements.











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